The Canon for the Creative in You

Express your creativity with Canon’s new mirrorless compact camera, the EOS M10

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On November 2015, Canon’s EOS M10, the newest addition to the EOS M range of mirrorless interchangeable-lens cameras, arrived in the Philippines. Pairing superior image quality associated with an EOS DSLR with the convenience of a point-and-shoot compact, the chic design and light weight (approximately 301 grams) of the EOS M10 makes it the perfect companion for Filipinos today who love creativity while keeping everything in style.

The EOS M10 is paired with the new, compact EF-M15-45 mm f/3.5-6.3 IS STM lens. Equipped with a tilt-type LCD touchscreen that extends to 180 degrees, the EOS M10 has an intuitive user interface that also enables selfies from different angles. Photographers also benefit from an enhanced user experience with its Creative Assist editing capabilities and connectivity features.

“Canon takes the imaging experience of smartphone camera users to a new level with the new EOS M10,” said Vinchy Sanchez, Canon Marketing (Philippines), Inc.’s Director for Consumer Group. “As straightforward and convenient as a smartphone, EOS M10 goes with anyone’s lifestyle and taste. Canon brings the experience a notch higher with superior image quality that only comes from Canon’s latest DLSR technology. Moreover, its compatibility with the wide range of EF lenses, connectivity and Creative Assist features bring forth a bigger world of creative possibilities to its users, too.”

Smart design for fun and seamless self-portraits

The intuitive and user-friendly 3.0’’ touchscreen LCD enables quick and direct access to functions, allowing users to change camera settings such as shutter speed and aperture at the tap of the screen. The EOS M10 introduces features that enhance image quality for taking creative and convenient self-portraits. When the LCD screen is angled to 180 degrees, a shortcut option to activate the self-portrait mode enables quick adjustments to parameters for taking the best selfies – brightness, smooth skin effect, background defocus, flash and self-timer.

Have fun with the EOS M10’s Creative Assist feature, consisting of a series of six sliders such as Blur /Sharpen (Aperture), Darker/Brighter (Exposure), Cool/Warm (White Balance) that enables even the new photographer creative control of their pictures and the fun of experimenting. Users can easily make adjustments and see the effect of these settings on the images, providing amateur photographers with a keener appreciation for photography.

High performance in stylish slim form

Modern technology has made waves with the advent of mobile devices that we carry around for daily organization. The EOS M10 complements this lifestyle with Canon’s imaging technology to deliver superior quality images, which may be challenging to achieve with non-dedicated imaging devices.

Powered by the advanced Canon DIGIC 6, the processor handles images quietly at swift speed and ensures high speed processing with low power consumption. Paired with the 18.0-megapixel CMOS sensor, high-resolution and clarity in images will stand out. Even in dim lighting, the high ISO speed performance from 100 – 12800 on the EOS M10 will capture rich colors and details.

The enhanced Hybrid CMOS AF II system uses a combination of phase-difference detection AF and traditional Contrast AF for focusing and tracking subjects with precision. The EOS M10 uses an APS-C sized sensor, commonly used in the EOS DSLR range of cameras. The larger sensor size powerfully captures more light during exposure, ensuring higher image quality typically associated with DSLR cameras.

Connectivity without boundaries

Wi-fi connectivity on the EOS M10 facilitates speedy sharing to social media platforms via online cloud storage, Canon iMAGE GATEWAY (CiG). After a one-time registration on CiG, users whose cameras are connected to any Wi-Fi service, may post their photos and videos directly to Facebook and YouTube.

With NFC and Wi-Fi connectivity, remote operation of the camera via a smart device offers users convenience and versatility. Once connected via the Camera Connect app, the EOS M10’s live view from the LCD screen is beamed to the smart device’s screen in real-time. A variety of shooting modes, different aspect ratios, focus selection, self-timer and more can be adjusted – all from the smart phone while shooting superior quality images from the EOS M10. The remote shooting feature is ideal for taking group portraits or shooting at unusual angles, allowing easy control of the self-timer and shutter release.

 

New EF-M15-45mm f/3.5-6.3 IS STM lens

The new EOS M10 features three lens kits, offering users more options and access into the world of EOS interchangeable lenses. All three kits feature the new EF-M15-45mm f/3.5 – 6.3 IS STM lens available in Graphite and Silver.

With a lens retraction mechanism, the EF-M15-45mm f/3.5-6.3 IS STM is the lightest, most portable, and compact standard EF-M zoom lens at just about 130 grams. With a focal length equivalent to 24mm – 72mm on a full frame, it produces high quality images favorable for travel, landscape, and even everyday moments. The Stepping Motor (STM) technology ensures silent and smooth AF especially during movie recording.

A Sleeker EF-M55-200mm f/4.5-6.3 IS STM lens in Silver

The second bundle includes the reintroduction of the EF-M55-200mm f/4.5-6.3 IS STM lens for telephoto coverage, which will feature a sleek, silver finish.

The third bundle features the EF-M15-45mm f/3.5-6.3 IS STM and the ultra compact moderate wide-angle EF-M22mm f/2 STM pancake lens for landscape photography.

 

Product Specifications

EOS M10

Image sensor: 18.0 mega-pixel APS-C CMOS sensor

Imaging processor: DIGIC 6

ISO speed: 100-12,800 (expandable to 25,600)

Continuous shooting speed: 4.6 fps

Maximum video quality: 1920 x 1080 (Full HD)

AF: Hybrid CMOS AF II

LCD: 180 / 45 degrees tilt type touch screen, approx. 1.04 million dots

Connectivity: Wi-Fi, NFC-enabled

Dimensions: 108 mm in length, 66.6 mm in breadth and 35.0 mm in depth

Weight: Approx. 301 g (CIPA standard)

 

 

EF-M15-45mm f/3.5-6.3 IS STM lens

Focal length: 15-45mm
Maximum aperture: f/3.5-6.3
Minimum focusing distance: 0.25m
Maximum magnification: 0.25x
Lens Construction: 10 elements in 9 groups
Filter Size Dimension: 49mm

Aperture blades: 7
Dimensions: 44.5mm in length, 60.9mm in width
Weight: Approx. 130g

 

 

About Canon in the Philippines

 

Canon is a multibillion dollar company with one of the most extensive products lines of digital imaging devices.

 

2015 marks the company’s 29th consecutive year it has been ranked among the top five U.S. patent holders and the 10th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.

 

Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks 8th in the region and 7thin the Philippines according to a study conducted by Asia-Campaign Specific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.

 

Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers.

 

In the Philippines, it is a strong leader in the camera, inkjet printer, laser printer, and copier product categories.

 

More information and images are available at the Press Center section at www.canon.com.ph/presscenter.

 

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